There is a line in one of this writer’s favorite movies (Almost Famous) – ‘do you think Mick Jagger will still be shaking his thing well into his 60’s?’ Obviously making a joke at the fact that Sir Mick is still doing that very thing. Many often wonder why? Money? Love? Fear maybe?
Regardless of why, many companies are very pleased that entertainers like Elton John and Billy Joel – arguably past their height of popularity – are willing to put themselves back on the road. Reason being, they are still very popular and have a strong following with a loyal segment of the population. This loyalty equates to a great brand positioning opportunity for those looking to turn those fans into customers. It’s just good business!