Love ‘em or hate ‘em, when the Yankees win the world series it is not only good for baseball but also for sponsors and sponsorship marketing. No other franchise in professional sports draws sponsorship involvement from an international community like the pin-stripers.
Hideki Matsui winning the MVP was icing on the Yankees cake when considering the number of Japanese companies that invested sponsorship dollars so their brands would receive visibility in Matsui’s native land. Trust in the fact there aren’t too many in the Five Burroughs that these Japanese companies would see benefit from.
The Yankees are the proverbial case study when it comes to sponsorship, they not only lead the way in sponsorship dollars and sponsorship innovation but they allow the set the bar and the tempo for the sponsorship industry. When the Yankees had to lower their astronomical VIP seat prices in the new stadium this year the shockwaves where felt in properties across the country – large and small. If the Yankees can’t get people to pay their ticket prices, what does that say about us? These conversations happened.
But now with the Yankees back on top and large fees being drawn in from companies and fans across the globe, the sponsorship world turns to the Yankees to drag the industry out of economical slump.